Pretzel Power and Author Events: 5 Dumb Things

Pretzel Power and Author Events: 5 Dumb Things

You want a pretzel? We’ve got a pretzel.

Ladies and gentleman, I give you the Bavarian Inn Lodge “Big Twist”, which powered me through an entire whirlwind of signing books, fandom, and fellowship with other authors. Located in gorgeous Frankenmuth, Michigan ( my new favorite town in America), it’s a magnificent Grand Dame of a resort that I will be going back to– and soon.

The event? Once Upon a Book. The host and organizer was Stacey Rourke (buy her books, she can really write), and it was more than just a book signing. It was, as usual, a learning experience. Fellow authors, and young authors– please take note.

  1. Thinking of attending an author event? Look at the organizer. If they write, look at their books. Are they crisp, attractive, professional? Is it a dalliance? Is it their life? They might treat the event like their books, and you can use this information to help you determine where– and with whom– you want to sign books.
  2. Is the venue superior? Remember, readers love books as much (or more) as we do. They want to be comfortable, engaged in fun, and treated well. If you wouldn’t stay/eat/visit the venue, why should your reader?
  3. Look at the other authors signing. Are they professionals? Are they serious? Are they committed to writing great books? Is the event a chance for them to be away from their family for a vacation, or is it an opportunity to both have fun and meet readers in a superb setting? I met an author I’ve admired for years, and I told her so– because people who are doing things the right way should know that they’re being seen. (Thanks Mary!)
  4. If there are authors attending that you admire, plan on introducing yourself. I’m an extrovert; this is easy for me, but even if you’re shy, watch your favorite authors and take notes. How do they conduct themselves? What are their public strengths? What would you do differently? Why do they impress you, and if so, can you adjust your own career goals and improve?
  5. What are the readers saying? This is a tidal wave of honest criticism that you must process. Listen to them. See what they’re reading. See who they come to meet. Ask them questions about books, without pressuring them to buy yours. If you’re forgetful, take notes. Every author event has an area where serious readers can be found reading the books they purchased moments ago. This is your goal. You want your books in their hands as they read and get lost in your worlds.

Also, wear pants. Trust me on this one.

Now, to quote my friend Lawrence, what are you going to do about it?

 

Cheers,

Terry

 

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